ARROW ECS OPENS PORTAL TO THE MIDMARKET
MPower Partner Program Enables Value-Added Resellers to Grow Midmarket Business
ENGLEWOOD, Colo., June 30, 2008 – The Midmarket Group of Arrow Enterprise Computing Solutions (ECS), a business group of Arrow Electronics, Inc. (NYSE: ARW), has created a gateway to the midmarket with the launch of the MPower Midmarket Partner Program for value-added resellers (VARs), along with the MPower Partner Portal.
The MPower Partner Program offers three levels of participation: “Partner,” “Premier” and “Platinum,” each enabling VARs to sell Arrow’s midmarket-customized solutions, with the higher levels providing more access to market research and support teams. There is no fee to join the program, and partners begin receiving benefits immediately via an online portal that provides instant access to a broad range of MPower services and resources to support their business efforts with midsized companies, from prospecting to training and implementation.
MPower members can tap “On-Ramp” kits, Quick Reference Guides, and marketing programs to help in their sales and service efforts. Other features of the password-protected site include video-based sales and technical training, online registration to midmarket events, and over 1,000 downloadable sales tools that can help at each stage of the sales cycle.
“By participating in our MPower program, our partners are able to focus on midmarket sales prospects in their geographic markets, said Mark Taylor, vice president and general manager of Arrow ECS Midmarket Group. “We now provide new levels of marketing capabilities for our partners to make them successful in selling and servicing midsized customers.”
“The MPower portal is the most comprehensive resource I've seen from a distributor, particularly from one serving the midmarket," said Lou Tsotakos, president of Ocean Computer Group, Inc. in Matawan, N.J. "I'm excited about the Arrow Midmarket program and its potential for growing my business."
Launched in March, the Arrow ECS Midmarket Group helps VARs build their midmarket business through its market research, portfolio of technology and industry experts, and solutions customized for midsized companies. For more information, visit www.arrowmpower.com, or contact Robert Spee, director of marketing for the Arrow ECS Midmarket Group at 770-625-7661.
About Arrow Enterprise Computing Solutions
Arrow ECS, a business unit of Arrow Electronics, Inc. (NYSE: ARW), provides enterprise and midrange computing products, services and solutions to value-added resellers, system integrators, and independent software vendors. Based in Englewood, Colo., Arrow ECS connects its customers to the world’s foremost technology suppliers, including HP, IBM, Sun Microsystems, EMC, NetApp, Hitachi Data Systems, and other leading storage networking, software, and security suppliers. Arrow ECS reported $4.8 billion in worldwide computer products sales in 2007. Visit www.arrowecs.com for more information.
|
